How to Use Keywords to Boost Your LinkedIn Profile.
Many of us – definitely including myself- get to and use bits of LinkedIn without actually appreciating both the social media niche it occupies and the power it provides us with.
What is LinkedIn?
It is a unique international social media platform dedicated to business and professionals. It is used for networking with colleagues, forming discussion forums and as a resource for jobs, and recently it also has added community outreach and mentorship programs. LinkedIn currently has over 380 million members all of whom reside in the managerial/ senior echelons of business and the professions. Many are Fortune 500 CEO’s, Vice Presidents MD’s and other leaders of their chosen fields.
What is a keyword?
It is a word used to classify or organize digital content, to facilitate an online search for information or to begin an online business relationship.
As with most social media and in the web-space, it’s important to use keywords to improve the chances of search engines sending targeted visitors to your online presence. However, it’s also important not to use too many keywords as this may render your profile unreadable to humans.
It is important to understand how to use keywords, first to attract users, but also to ensure that your profile is still interesting to read to those who find you. Achieving this balance comes with using the steps below.
Keyword Each of The 6 Parts of Your LinkedIn Profile
- Your Image
- The Professional Headline
- Skills and experience
- Contact details
1.Keywords on Your Image
The image you upload must be of good quality showing only you i.e. not you and wife/family/dog. Dear as they may be to you, they are not exactly relevant to LinkedIn.
After uploading your image, be sure to name it something that makes sense to a search engine. “My profile pic” is not a good
descriptor. Instead, use your name, the name of your business, or what you do in the name of the image. Search engines can read
the name of the image and it will be another indicator that this is a profile the searcher wants to see.
- Keywords in the Professional Headline
The LinkedIn profile page has a headline area that appears to the right of your image. It has your name; under your name is what you do, and under that is your city and state and your industry. It has only 3 valuable lines. This is where you should establish your level of activity.
Do not write that you are an “expert” at something that you haven’t done for at least the past 8 or so years. You can use other words such as “guru”, “virtuoso”, “maestro” etc. And make sure to identify the group of people for whom your services/talents are meant.
Then you can also enter current and previous positions listed for everyone to see . You do not need to list everything you’ve done, just what is relevant and current.
Please ensure that the words you use are words that people will use when they are trying to find your profile. Use the pipe symbol, “|” to separate the keywords that you use to describe your title under your name. This makes it easier to view for the reader, and is better than a comma for search engines.
- Keywords in the Summary
This is another place that is a good place to put keywords. The best way to use the summary area is to write a bulleted list rather than a paragraph, or a combination of a bulleted list and a short paragraph. It looks better given the way LinkedIn has this area set up. Plus, with a bulleted list you can use keywords more easily without worrying if they fit in with the paragraph as much.
This summary is of what you’ve done, and should elaborate on your professional headline. In this area you could for instance, have a case study of work done via text, presentation or video. Then, most importantly at the end of your summary, insert a Call to Action such as inviting the reader to contact you and providing an email address and if you so wish, a telephone number. Don’t forget the keywords as you go along.
- In the Skills and Expertise
Here, do not list every job you’ve ever had on LinkedIn’s experience area. Instead give some thought about the jobs you want to have. Write each job experience with thought toward words that someone would use to look for someone with your skills and experience. Remember it’s about your audience and not you. Make it readable, relatable, and findable.
After entering your skills and expertise, it adds weight when you add social proof such as endorsements, testimonials. Continue to use your keywords.
When you choose your skills to list, be sure that they fit in with the things you want to do, and not just what you’ve done. Always think about what jobs, positions and clients you want, not what you’ve had, as you describe what you’ve done and what you want to do and share your skills.
Using keywords within your LinkedIn profile is an essential way to get more views of your profile. Writing words that your audience understands and wants to read is how you keep them reading.
- In your Contact Details
You may or may not want to enter your mobile number,that depends on you. Your keywords come into email address and three websites ( one personal and 2 business websites) that are found in this section. They must back up your profile headline.
- Interests Area
Do not list interests that are irrelevant to your LinkedIn presence. And remember to also put your keywords in this area.
Where to Also Use Keywords:
- By Publishing Regular Posts
LinkedIn gives you a chance to publish posts that will appear within your profile for others to read. But, what also happens is that those posts that have keywords in the body of the message and the title of the post, help search engines send people to your LinkedIn profile. Publish a post at least once a week by clicking the paperclip in the place you normally write short status updates.
- At Volunteering, Causes and More
It’s important to always think of keywords as you write any description of any type of experience including volunteering, causes and more. The reason is that the search engine uses the keywords to send traffic and the people reading the information want to know how you can help them, so everything you write should reflect that you understand that.
KEYWORDS CAN TRANSFORM READERS INTO FRIENDS AND CUSTOMERS.
© Copyright. Thabo Seseane. GainMastery Enterprises.2015.